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Source: Vitsœ · Dieter Rams

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InspirationDesign

Less, but better

A design reference linking to Vitsœ’s presentation of Dieter Rams’s ten principles for good design. It offers a useful starting point for considering usefulness, clarity, restraint and the lasting value of a product. The linked page is the original reading resource; the notes here suggest ways to apply that thinking to digital interfaces. When reviewing a page, begin with the task a visitor needs to complete. Make the main action easy to find, group related information and remove decoration that competes with the content. Check whether the layout still makes sense with longer titles, missing images or a narrow screen. These practical questions turn a broad design philosophy into decisions about hierarchy, spacing and interaction. Use this reference alongside a real component or page layout. Try simplifying one section, compare the result and keep the change only when it helps someone understand or use the interface. Follow the source link to read Rams’s principles in their original context.

Source

Vitsœ · Dieter Rams

Updated on 9/28/2026